Search arbitrage is a digital marketing strategy where an agency buys traffic at a lower cost and then directs it to a monetized page with search results from search engines like Google, Yahoo, or Bing. The agency earns revenue when users click on the search results. Here’s how your agency can offer search arbitrage services:
Search Arbitrage Services for Startups:
- Traffic Acquisition:
- Acquire traffic through cost-effective channels such as native advertising or push notifications.
- Focus on high-quality traffic sources that yield better payouts per click.
- Monetization Strategy:
- Develop a monetization strategy using search feed providers to display relevant search results.
- Optimize the monetized pages to encourage user clicks and maximize revenue.
- Keyword Research:
- Conduct thorough keyword research to identify profitable niches and keywords.
- Utilize tools like Google Ads Keyword Explorer to find high-paying keywords.
- Search Feed Management:
- Partner with search feed providers like Tonic or System1 to implement search feeds on your pages.
- Choose between 1-Click or 2-Click flows depending on the search feed provider.
- Quality Control:
- Ensure the traffic sent to the search feed is of high quality to receive higher payouts.
- Monitor and adjust traffic sources to maintain a consistent quality level.
- Analytics and Reporting:
- Track the performance of the search arbitrage campaigns using analytics tools.
- Provide detailed reports on earnings per click, traffic quality, and overall profitability.
- Compliance and Best Practices:
- Stay compliant with the policies of search engines and feed providers.
- Keep up-to-date with industry changes to maintain effective strategies.
By offering these services, your agency can help startups leverage search arbitrage to generate revenue and reinvest in their growth strategies